Visual Brand

Design and development celebration campaign that promoted the product, event, company, location and educational sessions. The showgirl image was created using the milling block product that was the main product. The theme was Las Vegas and in-booth we offered a roulette wheel that the chip inside of the direct mailer gave you a spin at the event advertised. Also, I was the director on creating the acompaining video.

The Experience offered 14 hours of AGD PACE approved CE credit with courses from 40 of the top names in CAD/CAM and general dentistry. Attendees were able to choose from the wide selection of courses available. Doctors wanted to bring their staff as courses provided valuable material for supporting CEREC treatments. There were activities of interest for inLab users as well, with renowned dental technicians speaking, including Lee Culp, CDT and Ed Flocken, CDT. The educational program began with addressing the inventor of CEREC, Prof. Dr. Werner Mörmann. He was followed by top CEREC speakers like Dr. Rich Masek, Dr. Alex Touchstone, and Dr. Dennis Fasbinder. New stars in the CAD/CAM field also offered their own perspectives on integrating CEREC in the practice, creating award-winning aesthetics, and software tips and tricks.

While education was the focus during the day, in the evening the fun came first! The first night of the program attendees enjoyed an exclusive Penn & Teller show, sponsored by VITA. Saturday morning began with an address from Tonight Show host Jay Leno. He' shared stories from his three decades spent in show business. On Saturday night was the Fast Times at CEREC High, an 80s themed event. All entertainment events were included with event tuition!